We worked with Boost Marketing and AT&T to create a branded photo backdrop. We featured the mural at AT&T’s sponsorship booth at this year’s REAL STREET music festival. In addition, we wanted to incorporate AT&T branding and their latest area code campaign. As a result, we designed elements that included local Anaheim and LA cultural trademarks. We worked with our local artist to create and execute the project within a tight two week timeline.
This activation tied into to their recent Codes of Culture campaign that shines light on different local cultural elements within certain area codes. Our artwork incorporated elements of Chicano culture, Mexican food, Chinatown, palm trees and more. In addition, we represented all of the different local area codes into the design. We included text inspired by graffiti and classic Californian design.
The photo booth also digitally overlaid some branded text and graphics into the images. The guests at the event had fun posing with the artwork and sending it to themselves to share across social media.
If you are interested in working with us on a custom event photo backdrop mural, shoot us an email at firstname.lastname@example.org or call 646-801-6024.