weGraffiti art in China for a high end fashion brand. We worked with Coach to collaborate on an awesome graffiti project for a pop-up subway car installation in Hong Kong and Shanghai. Our client created an awesome Coach Express NYC style subway inside their stores in Lane Crawford in each city. We created some authentic New York style graffiti tags to decorate the subway cars. We created the designs digitally and then turned them into graffiti decals to place on the train cars.
A pop-up shop designed like a New York subway car has been launched by luxury brand Coach Hong Kong at Lane Crawford in IFC, Central. As well as showcasing Coach’s latest collections, the Art of Expression pop-up shop offers customization of leather bags for customers. (Source: https://insideretail.hk/2017/08/03/subway-theme-for-coach-hong-kong-pop-up/)
We designed graffiti for a photo booth and signage at the event. In addition, it was awesome to see our artwork come to life far away in the Asia market. Futhermore, check out some photos from the event/installation below.
Hong Kong Coach Subway:
Firstly, we did a series of handstyle tags in words requested by Coach. Secondly, we designed some outlined wildstyle pieces. Thirdly, the client used the artwork for die cut vinyls on the rose subway train. Fourthly, we used the artwork for two separate activations across China.
Shanghai Coach Subway – Graffiti Art in China
For graffiti art in China project inquiries, please contact us at art@graffiti-artist.net or call 646-801-6024
