We helped with a fun activation build in 2018 at ComplexCon in Long Beach, CA. The outdoor booth was in partnership with Chinatown Market x Foot Locker. This was a really fun project where we built a custom smiley face backboard and attached it to a boom lift. As a result, this allowed the client to adjust the hoop to extreme heights! Guests lined up to take shots to win a prizes from the brand. In addition, we built a double sided vinyl graphic wall with information about the event, Foot Locker and Chinatown Market.
There were even some celebrity guest appearances trying to make some shots. We love working with fun brands on activation builds! You can see some of the other fabrication projects we’ve done in our portfolio. Check out some images from the ComplexCon project below:
The Chinatown Market backboard and the arm of the boom lift. The net gives a sense of scale to the build.
This component of the build held the brand story and activation ethos.
Tough to miss the Foot Locker X Chinatown Market booth this year.
Action shot above.
The foot locker referee jerseys taking me back.
Another action shot. This one looking a little low.