This year, interactive graffiti is becoming a top trend. As a result, Adidas isn’t the only one interested in creating interactive live murals. Allowing participants to assist the artist in making live graffiti is creating a better event for everyone. Participants partook at this event by coloring portions of the art pieces.

Latitude came to us for help with a nationwide Adidas launch including an interactive graffiti piece. The “adicolor” Adidas launch transcends cultures and eras. It is looking to redefine Adidas in new contexts – always taking color seriously. We assisted by curating the right graffiti artists for the gig in NY, LA and Chicago.

In addition, we partook by designing a black and white illustration showcasing the unique landscapes of each city for the interactive graffiti piece. However, ensuring a local connection meant picking locations that only a true local would know. First, our team took to printing an Artist’s designs onto a large canvas for Finish Line locations. Then, participants partook in coloring on the canvas over the duration of two weeks.

First, Coloring in Chicago:

Chicago Adidas Finish Line Graffiti Street ArtChicago Adidas Finish Line Graffiti Street Art

Then, Creating in L.A.:L.A. Adidas Finish Line Graffiti Street Art

L.A. Adidas Finish Line Graffiti Street Art

L.A. Adidas Finish Line Graffiti Street Art

L.A. Adidas Finish Line Graffiti Street Art

L.A. Adidas Finish Line Graffiti Street Art

Finally, Crafting in N.Y.:

NY Adidas Finish Line Event

NY Adidas Finish Line Graffiti Street Art

Participant at the event

DJ at the event

Focusing on obtaining interactive graffiti? Then, take the first step by contacting us today!

For project inquiries, please contact us by email or phone.

Email: art@graffiti-artist.net

Phone: 646-801-6024