We helped create this branded mural with Adidas and FC Bayern Munich live at the Classic Car Club of Manhattan.
Along with the release of the Adidas x FC Bayern Munchen jersey and sneaker, Adidas launched the #FirstNeverFollows event in NYC. Concurrently, our artist offered a live branded mural for the event on a large freestanding wall. The mural needed to include the event hashtag, Adidas product, and FC Bayern Munich logo and colors. And that it did!
In order to have a polished branded mural by the end of the event, we recommended we handle some prep work done to the canvas in advance. Then, our artists completed the rest of the design during the event. Furthermore, to everyone’s surprise, the players ended up making an appearance at the event. Also, they all took the time to sign the jersey that was painted within the mural.
To help make the mural feel artistic and fun, we added an abstract background of overlapping patterns, shapes and colors inspired by the sneaker and jersey product design. These layers, along with some line work helped add movement to the piece.
Take a look at a couple of photos showing the branded mural complete. As always, it was an absolute pleasure working with such an influential and creative brand like Adidas. We hope to continue to partner with them again!
Read about the event in Upper 90 here: “Their sightseeing tour kicked off when four players – Phillipp Lahm, David Alaba, Javi Martinez, and Julian Green – stopped by the event hosted by adidas and Upper 90 Soccer at the Classic Car Club in Manhattan.” (via Upper 90)
For more branded mural project inquiries, please contact us at firstname.lastname@example.org or call 646-801-6024