Doodle Art Live
This playful live doodle art event was for our clients at Edelman & Alcon. Alcon is a recognized innovator in the eye care industry. They partnered with Edelman and us for a show called ASCRS in Las Vegas this past July. The theme of the event was “Experience the Power of Connectivity”.
The completed live doodle art event for Edelman & Alcon at ASCRS Las Vegas 2021
@Pretty Done at the ASCRS 2021 annual meeting in Las Vegas
Lively doodles convey different facets of this theme. This creates inspiration for doctors, patients, and brands. The piece features themes of connection and community front and center. Likewise, ideas of empathy, growth, and patience make the human connection for those passing by. Likewise the blues, greens, and yellows project a hopeful feel into the large event space. At this event, Edelman and Alcon chose to think outside of the box. As a result, the piece delighted and inspired event-goers.
Artist Pretty Done in Action
Throughout the 3-day event, artist Pretty Done evolved the canvas in real-time. First, he began using Krink K-60 squeezable paint markers to illustrate the vision provided by Alcon. As a result, this navy alcohol-based marker worked well with Alcon’s navy brand identity. Consequently it is used most heavily. Overall, Pretty Done’s poppy and fun doodle line art style lent itself well to the interactive puzzle of data and responses we wanted to create.
The breezeway at the Mandalay Bay Convention Center we were set up in was large and open. The giant, custom-made canvas was 10’ tall x 20’ wide. The space coupled with the canvas became the perfect area for live doodle art to happen. Our partners at Edelman and Alcon assisted with the themes and vision. The composition was on point and completed on time for an end-of-show photo opp.
For live graffiti or doodle art events, please contact us at art@graffiti-artist.net or call 646-801-6024
The Power of Connectivity- live doodle art at ASCRS 2021
