Barcelona based fragrance and fashion company, PUIG, came to us to help celebrate the graduating class of their new employees during a group trip to NY. In order to create a team-building activity while nodding to NY culture, we customized a graffiti workshop for the group of 36 to color and fill in an original piece of artwork designed around the companies values. Workshop attendees learned the background to graffiti and tips and tricks to using the medium of spray paint. Our artist outlined the artwork in black prior to the event for guests to fill in colors of spray paint like a giant paint-by-numbers, also having guests write in personal comments and feelings around their experiences with PUIG. Workshop attendees readily rolled up their sleeves to play with spray paint and tap into their creativity for an experience they’ll never forget. Images of the group and their time together were printed on posters as a takeaway.
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