Street Art Workshop. PUIG is a third-generation family-owned fashion and fragrance company based in Barcelona. Puig creates distinctive brands and fragrance experiences “that make people dream”. Also true for new employees of their graduating class. PUIG helped make their new employees dreams come true with a trip to NY. PUIG planned an extensive itinerary and for many, our workshop was the highlight!
We created a team-building activity with nods to NY culture. A customized design built for a group of 36 people. The group of 36 worked close together to color and fill in the artwork. A design built around the companies values. Furthermore, workshop attendees learned the background to graffiti and tips and tricks to using the medium of spray paint. Our artist outlined the artwork in black prior to the event for guests to fill in colors of spray paint like a giant paint-by-numbers. Most noteworthy, also having guests write in personal comments and feelings around their experiences with PUIG. Street art workshop attendees readily rolled up their sleeves to play with spray paint. As a result tapping into their creativity for an experience they’ll never forget. Above all, to remember the unique experience, each participant received a gift.
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