Big Branding on a Curved Wall in Hanover
Branding a corporate headquarters takes more than a sign on the front door. Prologis, one of the world’s largest real estate logistics providers, asked us to make a statement at their Hanover, Maryland campus. We started with the most interesting surface on the property: a long, curved retaining wall that winds its way across the grounds. We painted the Prologis logo and wordmark directly onto that wall, large enough to read clearly from across the parking lot.
The Wall Was the Challenge
Most corporate branding projects want a flat, predictable surface. This one gave us a curve. The retaining wall doesn’t run in a straight line. It bends across the property, which means any design placed on it has to account for the shifting plane as you move along it. Getting the wordmark to feel proportional and correct across that arc required hands-on execution and real-time adjustments as the paint went down. The result is branding that works with the architecture. The curve adds movement that a flat wall never could.
Phase One of Something Larger
The Fall 2024 install was the branding phase: wordmark, logo, clean and direct. But the plan doesn’t stop there. Phase two is a custom mural currently in development for 2026. We believe in this approach. Start with the brand identity, get it right on the wall, then build the creative layer on top. The wordmark establishes who Prologis is in this physical space. The mural that follows will give the campus a story.
Big companies often underinvest in the experience of their own spaces. When a headquarters feels considered, when the walls say something worth saying, that registers with everyone who shows up there every day. Prologis operates at a scale most companies never reach. Their Hanover campus deserves a wall that reflects that. Phase one is done. Phase two is next.
