Horizon Therapeutics, known for its innovative treatments for rare diseases, recently teamed up with us for a unique project: an OOH (Out-of-Home) hand-painted mural in Baltimore to raise awareness about gout. This collaboration was not just an opportunity to display our artistic skills. More importantly, the mural was to help shine a light on a misunderstood and often overlooked disease.
Making a Visual Impact
The goal of the campaign was simple—raise awareness about gout while prompting people to take action. The mural was strategically located in a high-traffic area of Baltimore. So that to ensure it caught the attention of both pedestrians and drivers. With its bold design and eye-catching message, it was impossible to miss. The mural’s primary message was clear: “Take a closer look at Gout.” It invited passersby to think about the condition and, more importantly, to learn more about it.
The mural’s design was striking yet simple. The text was large and bold, glowing in neon to grab attention. Accompanying the text were skeleton visuals inspired by scanned X-ray images. These images, also displayed in bright neon, represented dect imaging, which shows fluid buildup in bones and joints—a hallmark of gout. This visual element made the mural not only visually engaging but also educational, helping viewers connect the art with the health message behind it.
The concept behind this OOH street art mural was more than just an advertisement; it was designed to prompt curiosity and encourage people to seek more information about gout. The artwork served as a conversation starter, and its location ensured that it reached a wide audience. Whether people were walking by or stuck in traffic, they were given a reason to pause and consider the message being presented.
Our partnership with Horizon Therapeutics was particularly meaningful because it combined health education with the power of street art. In a world where people are constantly bombarded with information, sometimes the simplest messages are the most effective. This mural was not cluttered with excessive details; instead, it focused on creating a lasting visual impression that would stay with people long after they passed by.
Mural Results
This OOH mural became much more than just paint on a wall. It was a call to action, encouraging viewers to visit Horizon’s website to learn more about gout and its symptoms. This campaign successfully raised awareness by turning a static wall into a dynamic part of the city’s landscape. Sparking curiosity and driving people to seek out further information.
The impact didn’t stop in Baltimore’s streets. Thanks to social media, the mural reached an even broader audience. With people sharing images and discussing the art and the health message behind it. This amplification helped the campaign gain traction far beyond the immediate vicinity of the mural.
In conclusion, the Horizon Therapeutics OOH street art mural in Baltimore succeeded in blending art and health education seamlessly. It wasn’t just about promoting a pharmaceutical brand. Clearly it was about raising awareness of a condition that many people know little about. This collaboration showed the power of visual communication in promoting health awareness. While also encouraging people to take a closer look at their well-being.
