This year, interactive graffiti is a trend worth taking note of. As a result, Adidas isn’t the only one who wants to take part in interactive live murals. Allowing participants to assist the artist in making live graffiti creates a better event for everyone. Participants partook at this event by coloring portions of the art pieces.
Latitude came to us for help with a nationwide Adidas launch including an interactive graffiti piece. The “adicolor” Adidas launch transcends cultures and eras. It is looking to redefine Adidas in new contexts – always taking color seriously. We assisted by curating the right graffiti artists for the gig in NY, LA and Chicago.
In addition, we partook by designing a black and white illustration showcasing the unique landscapes of each city for the interactive graffiti piece. However, ensuring a local connection meant picking locations that only a true local would know. First, our team took to printing an Artist’s designs onto a large canvas for Finish Line locations. Then, participants partook in coloring on the canvas over the duration of two weeks.
First, Coloring in Chicago:
Then, Creating in L.A.:
Finally, Crafting in N.Y.:
