Three women are painting a mural on the side of a building.
A large painting of people in the city.
A group of people painting on the side of a building.
Two women hug in front of a mural.

Live Graffiti Art Brings BD’s Vision to Life at ASHP Midyear Clinical Meeting

A New Orleans mural artist worked with Live Marketing to create an interactive mural for BD, a global medical technology company. This colorful art piece was a highlight at the 2024 ASHP Midyear Clinical Meeting and Exhibition, held at the Ernest N. Morial Convention Center in New Orleans in December 2024. Designed to engage attendees, the mural brought BD’s message to life in a fun and creative way, allowing visitors to take part in the artwork while showcasing the company’s commitment to innovation in healthcare.

A Creative Approach to BD’s “Care No Matter Where” Theme

BD wanted an engaging way to showcase their “Care no matter where” theme. They aimed for an interactive, family-friendly experience that matched their campaign’s bright and colorful style. To bring this vision to life, they used Graffiti Arts and Live Marketing to partner them with a New Orleans mural artist to design a coloring book-style mural, making their message both visual and engaging.

An Interactive Live Art Experience

Over three days, conference attendees helped bring the mural to life. The New Orleans mural artist created three 3’x6’ stretched canvases with pre-set colors and defined outlines. This structured design made it easy for participants to contribute, enhancing the mural’s vibrant appeal. The serial-style graphic format gave it a unique look, drawing attention and encouraging interaction.

Blending Art, Engagement, and Brand Storytelling

More than just decoration, this live mural became a powerful storytelling tool. Attendees actively participated, making BD’s message tangible and memorable. The final piece not only brought people together but also reinforced BD’s commitment to innovation and care in the medical field.

Thanks to the expertise of a New Orleans muralist, this project seamlessly blended creativity with corporate branding. If you’re looking to elevate your next event with a live mural, let’s create something unforgettable together!