Let us tell you about this Hispanic Mural Ad for Romeo Santos and their recent musical release. The single Héroe Favorito dropped around Valentine’s Day. In order to promote the record, we painted custom murals in Los Angeles (California), Houston (Texas) and Miami (Florida.) First, Santos partnered with Marvel to create a super hero version of himself. Then, we used that image for each artist to create their own mural interpretation of Romeo Santos superhero.
Utilizing our medium of choice, spray paint, our team of local artists created these murals across various out-of-home walls we have access to. Check out photos of the Hispanic Mural Ad in each of the cities below. One artist even added a brick background texture to give more dimension and power to the hero, as if he were breaking through the wall. While other artists decided to keep the design more clean and simple.
The campaign received great attention from its local communities and across social media. And most importantly, the client was extremely pleased with the outcome!
In Los Angeles, the Hispanic Mural Ad was painted at 2270 Venice Blvd, Los Angeles, CA 90006 by Self Uno and Dcypher. Romeo also posted a video of the mural in progress and found at the bottom of this page.
In Houston, Texas the talented Pilot FX created his mural at 3403 Irvington Blvd Houston, TX 77009.
Finally, in Miami, Grab painted this piece in the Wynwood district at: 125 NW 23rd St, Miami, FL. Shortly after he finished, the fans showed up to pose in front of the piece already!
Here’s the instagram from the fan in Miami:
Check out the video for the single below:
For other Hispanic Mural Ad project inquiries, please contact us at firstname.lastname@example.org or call 646-801-6024