In need of entertainment for an Aveda Salon Owners Conference in St. Petersburg, FL, we offered our services to create a live graffiti mural to engage attendees during the opening reception and after party.
Guests mingled and reflected on the conference while sipping back cocktails and admiring the work of our artist and the fast pace and raw medium of spray paint.
The client really wanted the artist to have fun with creativity and take their own interpretation on Aveda, hair products and care, and environmentally responsible products, and didn’t require any sketches to approve in advance. Incorporating key phrases from the Aveda mission statement in different lettering styles and branded colors, our artist freestyled the artwork, pulling energy from the audience and surrounding environment of the conference.
The client was very pleased with the outcome and auctioned the artwork to guests at the end of the event.
For project inquiries, please contact us at firstname.lastname@example.org or call 646-801-6024