After working with us once already, IMG Live requested our help with their collaboration between T-Mobile and Overwatch for the E3 Gaming Conference in LA at the LA Convention Center. With a large booth and activations already planned including a live broadcast with broadcaster talent and Overwatch League teams, a visit to the T-Mobile Showroom, livestream to those unable to attend, and of course our artist performing live artwork right on the showroom floor.
In order to align with the rest of the booth and create an impactful mural, we created a double-sided 8x12ft high mural – also wrapped in canvas so the client could transport the artwork for future events. With the goal to get conference attendees to tweet and vote for the Overwatch League winner, the mural included a lot of different elements.
One side of the artwork was dedicated to T-Mobile’s call-to-action directing fans on protocol to enter their votes and build on excitement to the game and final winner. On the opposite side of the mural, our artist focused on the Overwatch League players, replicating their exact jerseys and logo and showcasing the competition for the Overwatch Trophy. We offered high detail artwork for this event with a very intricate take on the arena, players, and audience members shouting for their teams and wearing Overwatch gear.
Our artist prepped the canvas in advance to the event and then spent three days live onsite adding final touches and detail to the artwork, and talking to guests visiting the booth. At the end of it all, the artwork had strong representation of both brands in the collaboration, resonated strongly with fans, and helped drive additional attention to the T-Mobile & Overwatch booth at the E3 Expo 2018.
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