Custom Chalkboard Build. In addition to murals and artwork, we work with production and fabrication teams from coast to coast to do custom build outs for events. Earlier this year, we created a custom chalkboard build as part of a Nike activation in multiple stores throughout the Los Angeles area. We are always excited to see kids enjoying and expressing themselves with these kinds of interactive elements. Check out some photos from one of the events at the East LA Nike store.
Everyone can reach a different area in the pic above, so no fighting over graffiti territory here.
The team had a whole dedicated area in the store as well. Our wall was just one element in the overall activations.
I hope the DJ is playing Eazy E in this picture but is probably more like Criss Cross.
This little guy went in and hung at the wall for a while!
Our set up near the indoor outdoor component in the retail store. LA weather is different.
The paint markers really pop against the black background of the custom chalkboard build. Had a great time and we look forward to working with Nike retail again in the near future!