Bringing Iconic Jersey City to Life with Branded Digital Design for Shake Shack
At Graffiti Arts, we pride ourselves on our ability to blend creativity with practicality. While hand-painted murals are our specialty, we also excel in Branded Digital Design. This skill set came in handy when we recently collaborated with Shake Shack for a unique project. Shake Shack wanted to bring a touch of local flair to their Jersey City location, but the site lacked a prime wall for a traditional mural. Instead, we turned to digital design to create a vibrant, memorable experience for their customers.
The project was straightforward yet exciting. Shake Shack needed a visual representation of Jersey City that could be prominently displayed without the constraints of wall space. We proposed a digital design that would be printed on window vinyl. This solution allowed us to leverage the windows as a canvas. Clearly transforming them into a dynamic display of local landmarks and culture.
Process
Our talented team of designers and artists got to work, focusing on capturing the essence of Jersey City. The design featured iconic elements that are synonymous with the area. First, we included Ellis Island. A historic gateway for millions of immigrants and a symbol of freedom and hope. Secondly, we featured the City Railroad Terminal, a testament to Jersey City’s rich history in transportation.
Another critical element was the PATH Train, a vital transit link between New Jersey and New York. This was a nod to the city’s bustling daily life and its role as a commuter hub. The design also showcased the beautiful Waterfront Skyline. Indeed a picturesque view that locals and visitors alike enjoy. Also, to add a touch of nostalgia, we incorporated the Colgate Clock. Clearly a well-known landmark and one of the largest clocks in the world.
Without a doubt, no depiction of Jersey City would be complete without the Statue of Liberty. An enduring symbol of freedom and democracy. Though technically located on Liberty Island, this iconic statue is visible from many parts of Jersey City and is a significant part of its skyline. We also added the Observatory, offering panoramic views of the city and beyond. Lastly, we included a Ferry, highlighting another essential mode of transportation that connects Jersey City to other parts of the region.
Once the design was finalized, it was printed on high-quality window vinyl. The medium chosen not only for its durability but also for its vibrant color reproduction. The vinyl installation was smooth and efficient, transforming the Shake Shack windows into a visual feast that captures the spirit of Jersey City.
The result was a stunning piece of branded digital design. Not only beautifies the space but also resonates with the local community. Customers can now enjoy their meals while appreciating a visual tour of Jersey City’s landmarks. This project perfectly demonstrates how digital design can be an excellent alternative to traditional murals. Especially in spaces where wall art is not feasible.
Conclusion
In conclusion, our collaboration with Shake Shack for their Jersey City location showcases the versatility and impact of Branded Digital Design. This project allowed us to creatively overcome spatial limitations and still deliver a compelling, local-themed visual experience. Whether it’s for window vinyl, digital displays, or any other medium, our team is ready to bring your brand’s vision to life in the digital realm. If you’re considering a digital design project, we’re here to make it happen with creativity, precision, and a deep understanding of your brand’s essence.
