Experience Live Airbrush Art at TAG Heuer and KITH’s Exclusive Launch Events
In a thrilling collaboration, TAG Heuer and KITH came together to celebrate their shared passion for design and heritage. Over one exciting weekend, we participated in three exclusive live airbrush art launch events. All for their latest project: an updated version of the iconic 1986 TAG Heuer Formula 1 Series 1 watch. These live art customization events took place at TAG Heuer boutiques in Century City and Costa Mesa, CA, and at the Forum Shoppes in Las Vegas, NV.
The Collaboration: A Blend of History and Modernity
The collaboration between TAG Heuer and KITH resulted in a stunning design that merges the classic aesthetics of the original 1986 Formula 1 Series 1 with modern elements. This limited edition collection features ten unique versions, each produced in a limited run. TAG Heuer and KITH both offer the Stainless Steel iteration, while TAG Heuer has two exclusive colors. And KITH boasts seven colors, each inspired by the cities hosting its flagship stores.
Bringing the 80’s Vibe to Life with Live Airbrush Art
To honor the retro roots of the 1986 model, TAG Heuer and KITH invited us to bring our unique live airbrush art to the launch events. Our mission was to capture the essence of the 1980s. Moreover, through custom airbrush and marker typography, create a vibrant, nostalgic atmosphere that perfectly complemented the unveiling of the new watches.
The Events: A Showcase of Creativity and Innovation
Firstly, our journey began in Century City, California, where we set up our live airbrush station at the TAG Heuer boutique. Guests were treated to the sight of classic 80’s typography coming to life before their eyes, with bright colors and bold designs reminiscent of the era. The atmosphere was electric as attendees watched the intricate airbrush art unfold, adding an extra layer of excitement to the event.
Secondly, we moved to Costa Mesa, where the TAG Heuer boutique buzzed with anticipation. The combination of luxury watches and live airbrush art created a unique experience for all who attended. The custom designs we created echoed the vibrant spirit of the 1980s. Undoubtedly blending seamlessly with the modern twist of the new TAG Heuer Formula 1 Series 1 watches.
Finally, we headed to the Forum Shoppes in Las Vegas for the grand finale. The energy of Las Vegas was palpable as we brought our airbrush skills to the bustling shopping center. The live art display attracted a diverse crowd, all eager to witness the fusion of classic and contemporary elements.
A Memorable Weekend of Art and Innovation
The weekend of events with TAG Heuer and KITH was a remarkable celebration of design, innovation, and creativity. Through our live airbrush art, we helped bring the spirit of the 1980s to life. Clearly making the launch of the new TAG Heuer Formula 1 Series 1 watches an unforgettable experience.
