Canopy USA Brings the City Into Hall of Flowers
Canopy USA wanted a booth that felt like New York without losing its brands. We designed printed display cases that nodded to the city on every side. The sets gave Wana, Jetty, and The Botanist room to keep their own look. The floor read as one family with three clear voices.
Canopy USA is the American arm of a Canadian cannabis company. It owns and runs a few brands: Wana, Jetty, and The Botanist. The first Hall of Flowers in the city was a fresh stage for all three. Our job was to tie them together while keeping each one distinct.
City Cues, Brand Identities Intact
We pulled in city cues that felt local without shouting. Each brand kept its colors, type, and personality on the cases. That balance let shoppers spot a brand fast and still feel the theme. The plinth and etegere designs framed the products like small stages.
Built for the Show Floor
The graphics lived on sets of printed display cases across the booth. That made the space easy to walk, shop, and photograph. Display art does quiet work, guiding eyes from one brand to the next. A clean floor keeps people moving and looking longer.
Canopy USA left with a booth that felt local and on-brand at once. We are already looking forward to pushing these ideas further next year. Good display design makes a brand feel at home anywhere it shows up.
