Beam Suntory Celebrates a Decade of Excellence with Branded Mural Art
Beam Suntory, renowned for producing iconic spirits like Jim Beam Whiskey, recently celebrated a significant milestone. In 2024, the company marked its tenth anniversary since Suntory Holdings acquired Beam. To commemorate , Beam Suntory commissioned a unique piece of branded mural art. First, their goal was to bring a vibrant and creative touch to their headquarters at 11 Madison Ave, New York, NY. Secondly, to commemorate the momentous milestone.
Undoubtedly, the preparations for this grand celebration began well in advance. In the five weeks leading up to this special day, we were tasked with designing and painting two 4’x6’ canvases. These canvas murals were not just ordinary pieces of art; they were intricate collages that captured the identities, icons, and milestones of Beam Suntory’s various brands.
The location for these stunning pieces was the prestigious Beam Suntory NYC HQ at 11 Madison Ave. Known for its elegance, and our mission was to create art that complemented its sophisticated marble walls while telling the rich story of Beam Suntory.
The design process was both challenging and exhilarating. We aimed to incorporate various elements that represented the legacy and future of Beam Suntory. From the iconic Jim Beam bottle to milestones achieved under Suntory’s leadership, each detail was meticulously crafted to reflect the brand’s journey. The final pieces were almost mural-sized, serving as a testament to the grand scale of Beam Suntory’s vision and achievements.
Day of Celebration
On the day of the celebration, the atmosphere at 11 Madison Ave was electric. Employees and guests gathered to honor a decade of success and innovation. The unveiling of the canvases was a highlight of the event, drawing admiration and applause from all attendees. These artworks not only beautified the space but also served as a visual narrative of Beam Suntory’s illustrious history and promising future.
The party itself was a grand affair, filled with joy and nostalgia. Employees from across the globe gathered to celebrate this significant milestone. The atmosphere was electric, with everyone reminiscing about the past and looking forward to the future. The branded mural art served as a perfect backdrop for the celebrations, symbolizing the unity and strength of Beam Suntory as a global entity.
Clearly, one of the key aspects of this project was the attention to detail. Each element of the canvas carefully chosen to represent different facets of the company’s history. From iconic product images to significant milestones, the artwork was a visual journey through time. This approach not only highlighted the company’s achievements but also reinforced its commitment to innovation and excellence.
Social media played a significant role in amplifying the impact of this event. Sneak peeks of the artworkwas shown to Beam Suntory’s followers. The response was overwhelmingly positive, with many praising the creativity and effort that went into the project.
Conclusion
In conclusion, Beam Suntory’s 10th Anniversary celebration was a testament to the company’s rich history and bright future. The branded mural art project added a unique and memorable element to the festivities. It was a perfect blend of creativity and corporate pride, showcasing the essence of Beam Suntory in a visually stunning manner. As we look back on this project, we are proud to have been part of such a significant milestone and to have contributed to the celebration of Beam Suntory’s decade of success.
For a relaxing time, make it a Suntory time. Cheers to many more years of excellence and innovation!
