Ten Custom Adidas Sambas for a Messi Soccer Event
Ten pairs of Adidas Sambas walked in blank and left as art. We airbrushed them live for the MAS+ by Messi event. The 1v1 World Crown tournament hit LA this summer. Fans watched the shoes come to life beside the field.
This crowd was full of content creators, influencers, and athletes. They sipped MAS+ sports drinks while the games ran hot. We painted right on the sideline as the action unfolded. Live customization matched the energy of the tournament.
Designed to Match the Event
We used stenciled patterns, bright colors, and blended logos. Each design tracked with the overall branding of the day. The shoes felt like part of the tournament, not an add-on. Every pair carried the look of the event.
Limited Edition on the Tongue
Our artist wrote the year and a limited edition number inside each tongue. That small detail turned a shoe into a collectible. Ten pairs got raffled off to lucky attendees at the end. Winners walked away with a one-of-one.
MAS+ gave fans a reason to stay, watch, and enter. Live customization turns product into a prize people chase. We would lace up for this kind of event again.
