Controlled Chaos: The LastPass Graffiti Booth at RSAC 2025
A good booth stops people mid-step. That was the brief for LastPass. We built a graffiti wall that pulled the crowd in at the RSAC 2025 cybersecurity show in San Francisco. The look was loud, layered, and impossible to walk past.
LastPass makes a password manager that stores and sorts strong passwords. Long lists of wild passwords can feel chaotic, like graffiti out in the wild. We leaned into that idea with layered fills, tags, and icons. The booth walls were printed with a brick pattern so the art looked truly placed.
Controlled Chaos by Design
Graffiti looks random, but ours was planned down to the last tag. That mirrors what LastPass does with messy passwords every day. They store, sort, and arrange specific characters for each user. Our wall turned that idea into something you could see up close.
Five Decks for Five Lucky Fans
We pre-painted five blank skateboard decks with the letters RSAC 25. Five attendees walked away with their own piece of the booth. Giveaways like these give people a reason to stop and talk. They also keep the brand around long after the show ends.
The booth pulled foot traffic and gave LastPass a story people remembered. Smart art on a show floor earns attention that lasts. We would build this kind of moment for LastPass again any day.
