We worked with Havas Formula, an advertising agency based in Chicago, to create an interactive color mural for guests to experience at the Sears “Welcome Home” outdoor activation in the suburb of Oak Brook, IL. Our artist outlined a mural design in black and white, with classic Sears merchandise like clothes and appliances. Guests filled in the items with colorful paint markers, while the artist also finished the “Yes! Oak Brook” letters and logo with Sears brand blue and gray. Music, prizes, and creative fun filled the event during the store opening in the parking lot. Check out our photos of the activation below:
The participants colored within the lines with a high degree of accuracy at the Sears event.
Our artist was on site to assist with the finishing touches. Often we will clean up the work as an event wraps up but this crew did pretty well!
Nice shot of the event in action.
Participants coloring in the ovens and drills that Sears is What else do we have in the layout ? Looks like dresses and mattresses complete the layout.
The paint markers have great coverage and a clean matte finish. Good to use for beginners and experts alike. Interactive color mural.
