Mesh International, a global event and marketing company, came to us to create graffiti artwork and entertainment for a yearly event in Central Park: UAE Healthy Kidney 10K run hosted by the United Arab Emirates and NYRR. We thought an added element to live-painting a mural would be to make the canvas in plexiglass so attendees could see the progress from all angles – front, back, and sides. Our artist filled in an outlined design with spray paint during the event, and as runners finished the race they stopped to take photos in front of the mural. It served as a backdrop for showing off their medals!
The creative direction was to design a portrait of the Sheik with the quote “My Wealth is The Happiness of My People” along with an Abu Dhabi sponsor logo on top of a colorful abstract background. We painted the outlines on the front of the canvas prior to the event since we only had about 3 hours to color the artwork in live in reverse. After the event, we constructed a custom crate and stand for the plexiglass so that it could be shipped over to the United Arab Emirates.
For this project, instead of painting a traditional canvas, we wanted to create an activation that was unique and memorable to the participants. We came up with the concept of fabricating a large transparent 8’ ft x 12’ ft. canvas/wall using multiple sheets of plexiglass. Utilizing this see-through canvas, we were able to have the artist color in backwards from behind the glass giving viewers a very unique viewpoint of the artwork being created live! We also did a similar live graffiti event on plexiglass in the past in Los Angeles. This idea came from our graffiti roots of having to paint the windows of abandoned buildings backwards with the outline first and working in reverse from the way artwork is traditionally painted.
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