We worked with Havas Formula, an advertising agency based in Chicago, to create an interactive color mural for guests to experience at the Sears “Welcome Home” outdoor activation in the suburb of Oak Brook, IL. Our artist outlined a mural design in black and white, with classic Sears merchandise like clothes and appliances. Guests were invited to fill-in the items with colorful paint markers, while the artist filled the “Yes! Oak Brook” letters and logo with Sears brand blue and gray. The event was filled with music, prizes, and creative fun during the store opening in the parking lot.
Interactive Color Mural for Sears Welcome Home event