In order to launch their new store opening in North Carolina at the Concord Mills Mall and to drive foot traffic, True Religion came to us to help formulate a customization pop-up shop. Our artist was stationed at the front of the store, driving attention to the brand in a new, hip and artsy way. We offered custom shirts created live onsite directly in front of guests. Each guest had the option to choose 2-3 colors out of 2 different designs for a branded graffiti shirt to take home for themselves. The event was a hit and the store manage was very pleased with the turn out.
Our artist free styled a background design of paint splatters and a color fade, utilizing a logo stencil or hand writing the words “True Religion” on each shirt. While this customization event primarily was done in spray paint, we also offer customization to products with airbrush, markers and hand painted designs. What a great way to drive retail traffic and allow guests to take a little bit of the brand home with them!
“In 2002, True Religion emerged onto the Los Angeles denim scene by blowing up the construction of the classic five-pocket jean. Industry-standard sewing machines couldn’t handle our designs, so we broke them apart and rebuilt them to produce our one-of-a-kind vision. With its five-needle thread at two-stitch-per-inch process, our Super T stitch was instantly recognized for style that was unlike any other denim brand in the world.”
See some photos of the customized T-Shirts in store below:
For project inquiries, please contact us at firstname.lastname@example.org or call 646-801-6024