Inspirational Street Art. Life, Liberty, and the pursuit of happiness. That’s the motto for the residential developers at Vessel. Their objective is to see a community in which people have access to homes. Homes that can serve as the launchpad for their dreams. Homes built for people earning average wages. In addition, done so without compromising a high quality product. Despite it often being the case in today’s middle class housing economy.
Vessel partnered with MAC to consult and execute the perfect piece of artwork. The artwork will serve as inspiration for the Vessel team. While also reflecting the company’s ethos. We worked closely with Founder & CEO Neil Rubler. Without a doubt, we quickly were able to understand the goal. Especially important characteristics the artwork needs to emphasize. As Neil put it, the artwork needs to communicate that we (the Vessel team) can not let today’s young dreamers down. That despite the challenges the Vessel team may face in developing the homes, they need to be reminded who exactly is counting on them. In two words, the mural must evoke hope and inspiration.
It did not take long for our team to recognize the perfect artist duo for the collaboration. We quickly reached out to the prolific street art duo 2Alas consisting of Andrew Antonaccio & Filio Galvez. Their work consists of bold graphic imagery often containing inspirational portraits that display messages of hope and inspiration. Equally excited by the scope of the project, 2Alas jumped right in to designing the 3 panel mural that would live in the backyard patio of the Vessel townhouse headquarters in midtown Manhattan. The mural can be seen through the glass doors of the main conference area and can be enjoyed up close and personal when in the outdoor area. 2Alas battled through common NY December inclement weather and the result is nothing short of INSPIRING!