Team One, an advertising, digital and media agency reached out for our services in supporting a press event for a collaboration between Lexus and Marvel for the new Black Panther film, which stars Lexus’ newest car: the LC luxury coupe. As part of the partnership, a Marvel/Lexus graphic novel was created with the first four chapters of the novel unveiled at the press event. With a desire to create something unique and attention-grabbing, we created a large LED light-up canvas to feature the new Lexus car in a comic book style piece of artwork. Our artist was live on-site during the event painting the finishing touches to the canvas with LED lights beaming through the car’s headlights and lighting up the backdrop skyline.
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