We’ve noticed a trend this year and Adidas isn’t the only one interested in creating interactive live murals allowing participants to assist the artist and fill in portions of commissioned art pieces.
Latitude, a brand experience design agency came to us to help with a nationwide Adidas launch. The “adicolor” adidas launch transcends cultures and eras to redefine itself in new contexts – always taking color seriously, and taking itself less seriously. We helped curate the right graffiti artists for the gig in NY, LA and Chicago to design a black and white illustration showcasing the unique landscapes of their city that only a true local would know. Artist’s designs were then printed onto a large canvas featured at Finish Line locations and to be later colored in by store visitors over the duration of two weeks.
Back in December, DeLonghi gave us an opportunity to spice things up at their Art of Espresso event during Miami’s Art Basel. We were able to engage attendees painting a bold, bright and eye catching one of a kind piece – combining espresso icons, branding and abstract designs and details.
Not only was the crowd treated to a live show, the artwork was also raffled off after it was completed to one lucky winner.
In order to get fans engaged, we created a live, interactive, glow-in-the-dark art installation to support an event in NYC for Razer, the smartphone designed for gamers. It didn’t take long for guests to realize the purpose of our canvas, giving them the freedom to add their own mark to the night’s entertainment by letting us know,“What do you watch, listen, play?” Our artist created a design that would openly invite guests to engage with, making references to NY city and culture while staying true to the brand.
Team One, an advertising, digital and media agency reached out for our services in supporting a press event for a collaboration between Lexus and Marvel for the new Black Panther film, which stars Lexus’ newest car: the LC luxury coupe. As part of the partnership, a Marvel/Lexus graphic novel was created with the first four chapters of the novel unveiled at the press event. With a desire to create something unique and attention-grabbing, we created a large LED light-up canvas to feature the new Lexus car in a comic book style piece of artwork. Our artist was live on-site during the event painting the finishing touches to the canvas with LED lights beaming through the car’s headlights and lighting up the backdrop skyline.
We worked with the amazing team at Extraordinary Events to create some live graffiti art at this year’s Shop.org conference hosted by the National Retail Federation. We have painted many canvases for live art events in the past, but this time, we were tasked to fabricate a see through plexiglass canvas along with the challenge of our artist creating the work backwards! We are always open to tackle new concepts and this was definitely an interesting opportunity for us.
We ended up creating a 10 ft x 5 ft custom frame that held a piece of plexiglass that could be easily swapped out and re-used for future projects. The client was very pleasant to work with and we came up with a design to convey the theme of this year’s conference.
When painting artwork backwards, you need to plan to create the outline first and essentially do everything we would normally do in reverse. There is a lot of planning ahead involved. Fortunately, we were able to also embellish the piece on the front side as well to add some finder detail. We were very happy with the end results. Check out the completed piece and time lapse video of the artwork below:
Our artists took a trip out to Las Vegas for the 2017 JBL Fest for a live art battle/activation. Our artists spray painted on custom wrapped Toyota Camry’s for the event. The artists had 4 hours to freestyle their artwork and completely cover the vehicles in the intense Vegas heat! The artists got to curate their personal playlists for inspiration that were being played out of the JBL system in the vehicle. The results were very impressive with the time frame that they had to work with.
JBL will team up with its top celebrity and athlete brand ambassadors from July 27-29 for an entire weekend of original performances and special events. From an exclusive concert with Demi Lovato and DNCE to the “JBL Platinum Party” hosted by Quincy Jones and “JBL Poolside Sounds of Summer” with NBA All Star Damian Lillard, and Russian musician Ivan Dorn and others, JBL FEST will immerse consumers and influencers in the brand’s 70 years of sound expertise. All this and much more is sure to make JBL Fest the musical event of the summer.
Check out some of the work in progress and completed pieces below:
To celebrate the opening of AEO‘s new store at Westfield Century City, we partnered with Jessica Fels Events to create a custom denim graffiti wall for photo ops! Bustle partnered with AEO on this event to also provide some live music, dancing, custom denim embroidery & DIY chokers, drinks and food.
The denim wall was custom built by our team and the patch artwork was hand painted with spray paint onto the denim fabric that the wall was wrapped in. If were are around in LA, you would have been able to check out wall for another week or so at the store. Tons of people got their photos taken in front of the piece and tagged it with #ICAN on social media.
At this year’s 2017 Siggraph Convention we partnered with Epic Games to demonstrate a new VR digital graffiti platform called Ghost Paint. This app/game was amazing and it was awesome to create some spray painted artwork live without the mess and fumes of traditional paint. It was really impressive how close it felt to using real spray paint. The program also gives the option of using airbrush and getting very thin/detailed lines.
We’ve also done some Virtual Reality Digital Street Art in the past but with this particular program, they had set it up so that it was 1:1 with a large screen so that it didn’t require the headset to be worn. A couple of audience members came by to try it out as well and picked it up pretty quickly.
SIGGRAPH is the world’s largest, most influential annual conference and exhibition in computer graphics and interactive techniques: Five days of research results, demos, educational sessions, art, screenings, and hands-on interactivity featuring the community’s latest technical achievements, and three days of commercial exhibits displaying the industry’s current hardware, software, and services.
Check out some of the impressive artwork by our live VR graffiti artist below:
Out west in our Los Angeles studio, we recently painted a custom sculpture for UGG that was created out of the brand’s shoe boxes. We also created a second graffiti mural set wall with the phrase “Fashion Baby” as part of this project. Spray paint was the ideal medium to cover all the intricate angles of the sculpture and it was definitely a challenge! However, it all came together as a beautiful piece in the end! In addition to the graffiti artwork, we provided video documentation for the client. The pieces were used as a display piece at a conference and also photographed to be used as design elements for their products. Check out the completed work below: